Programme overview
In times of fierce competition and stalled revenues, retail excellence becomes imperative. The CAS (Certificate of Advanced Studies) program of the Institute of Retail Management of the University of St. Gallen supports comprehensive preparation for competing successfully in the dynamic global market.
The flagship CAS in International Retail Management consists of four retail excellence modules that provide state-of-the-art expertise in contemporary retail management. It was designed by renowned academics in cooperation with CEOs of our Retail Lab founding members, setting a foundation for comprehensively combining theory and practice.
The program helps managers stay competitive in today’s fast-paced retailing environment by teaching the most up-to-date knowledge of modern retailing.
Contact person
Learn more about the programme in a personal conversation.
Andreas Hauschke Seminar Coordinator
Programme details
Programme type
Format
Language
Number of ECTS credits
Duration
Modules
Location
Price
Target group
Next date
| Start date: | 12.02.2025 | |
| Application deadline: | 15.12.2024 | |
| places available | ||
Target Audience
The program is aimed at managers in the second and third levels of the hierarchy.
Application requirement
Participants will be able to:
Structure & Modules
Four retail excellence module are the core of our program. Each module on retail excellence, as a sub-area of retail management, lasts three days. The retail excellence modules are independent of each other in terms of content. Thus, they can also be attended as stand-alone courses. After successfully completing each retail excellence module, participants receive a certificate of participation from the University of St. Gallen.
Participants who attend all four retail excellence modules and visit three research workshops on current management challenges in the retail sector within two years can obtain a Certificate of Advanced Studies (CAS). To achieve the CAS, the managers must complete a written final paper that synthesizes the content of all the modules. In the exam, participants will apply the learned concepts to their company.
Each retail excellence module consists of four parts:
Online Preparation: Each participant completes a REDx online course that thematically explains the basics of the upcoming module.
Retail Safari: On the arrival day of the seminar, we will conduct a Retail Safari. We will visit retail formats that fit thematically to the module. Guided by workshop questions, the participants work out their first insights in teams.
Seminar: Participants meet for the seminar (2 days) after the digital preparation and the retail safari. In addition to discussions, workshops, and keynote speeches, the module is accompanied by a social program to foster informal exchanges with peers.
Exam: During the retail excellence modules, participants must apply the conveyed concepts to their own company in an interactive group task and present it in front of their peers. The task must respond to a challenge in one’s own company to generate meaningful insights for the participants and their companies.
Some of our Speakers
Extraordinary speakers teach in our program. Our exceptional lecturers make our seminar unique from other executive education programs.
Prof. Dr. Thomas Rudolph is a full professor of Marketing and International Retail Management and is director of the Institute of Retail Management. He holds the Gottlieb Duttweiler Chair of International Retail Management, is head of the Retail Lab, as well co-editor of the marketing journal St.Galler Management Review.
Prof. Dr. Thomas Rudolph
Prof. Dr. Marc Linzmajer is Deputy Director of the Institute of for Retail Management at the University of St.Gallen. As of 1 February 2022, he was appointed Assistant Professor (Tenure Track) for Retail Marketing & Service Management at the University of St.Gallen.
Prof. Dr. Marc Linzmajer
Mr. Jörn Werner is an experienced manager for business model transformation (Conrad Electronic, A.T.U., Ceconomy AG). He currently holds a variety of Non-Executive roles and serves as an operating partner or Senior Advisor to a number of PE Firms.
Jörn Werner
Dr. Akin Arikan is Director Product Marketing at ContentSquare and author of “Multichannel Marketing: Metrics and Methods for On and Offline Success”. He works as leader in customer experience analytics and optimization and helps enterprises to turn digital behavior insights into better customer experiences and greater revenues.
Dr. Akin Arikan
Tawia Odoi has been in retailing for more than 15 years and gained experience at companies such as Kaufland, Metro Cash & Carry and Otto. He has been with Amazon since 2014 now being the Head of Enterprise Sales (Retail) at Amazon Web Services in Germany.
Tawia Odoi
Professor Vomberg’s research focuses on digital marketing and marketing transformation. He examines omnichannel strategies, online pricing, marketing automation, agile transformation, marketing technology and the influence of marketing on employees.
Prof. Dr. Arnd Vomberg
Todd Tran is the Global Managing Director at Teads. He has over 17 years of digital and mobile advertising experience. Todd was appointed the General Manager EMEA of iAd at Apple, Apple’s advertising business unit.
Todd Tran
Franz Kuehmayer is one of Europe’s most influential thought leaders on the new world of work, strategy and leadership. As a trend researcher and author at the Zukunftsinstitut, he shapes the future in numerous projects for companies and public administrations and shares his expertise in publications such as his Leadership Report.
Franz Kuehmayer
Mrs. Maria von Scheel-Plessen is Director Europe, Middle-East and Asia at Gucci and oversees media, advertising and performance e-commerce at Gucci in 37 markets. She builds the strategic framework and direction for the regions and is responsible for Gucci’s activities in the metaverse.
Maria von Scheel-Plessen
Do you require further information?
I am gladly available for you and look forward to hearing from you.
Andreas Hauschke Seminar Coordinator
Why University of St.Gallen
At the University of St. Gallen (HSG), you can choose from one of the largest executive education portfolios in the German speaking region – the right programme for your needs and career objectives. The renowned quality and practical relevance of the learning experience convinces more than 6000 participants per year. Profit from an Executive Degree from St.Gallen – the best business school in the German-speaking world – and get ahead in your career!
Judith Witzemann