Programme overview

Are you an HR professional, project leader or otherwise responsible for improving the performance of your organisation? In an increasingly data-driven world, cutting-edge handling of behavioural data on how people work is revolutionising how companies are managed and digital literacy implemented. In short, HR people analytics is transforming businesses.

Along with business intelligence analytics, data visualisation and enterprise application management, it is a powerful tool for optimising HR decision-making in line with strategic corporate objectives and securing success by improving organisational performance based on real data.

The programme provides a comprehensive foundation to apply people analytics effectively. During lectures and peer-to-peer exchanges, you will explore the benefits of business intelligence and learn how to foster the two most important features of leadership in the digital era: digital literacy and trust.

The programme is also available with 2 ECTS points, which involve writing a reflection paper as well as an additional fee of 500 CHF.


Learn more about the programme in a personal conversation.

Judith Mey

Judith Mey Senior Marketing Manager Open Programmes und Programme Manager NEXT

Target Group

  • HR professionals
  • Project leaders confronted with data-driven effects and change within an organization
  • Senior managers, directors and executives
  • Senior compliance officers
  • Any professional responsible for improving organisational performance

Programme Benefits

This on site and online programme delivers expertise in applied People Analytics, digital literacy, and trust so that you can successfully shape your company’s digital transformation agenda for the good of the business and your employees!

The programme offers participants expertise in applied people analytics, digital literacy and trust in order to successfully shape their organization’s business intelligence agenda and play a pivitol role in data management and enterprise application.

  • You learn how to apply effective people analytics to make data-driven people decisions within your organisation.

  • You gain an understanding of practices and frameworks that help you more effectively leverage the full potential of the workforce.

  • You acquire leadership tools essential for maintaining trust while overcoming business challenges in the digital transformation.
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Course Structure

People Analytics Learning Journey

Distinct leadership expertise in digital literacy and trust

Various aspects of the programme will focus on leadership skills that enable you to implement people analytics effectively and engage diverse stakeholders. We will focus on two core building blocks of leadership in digital intelligence: digital literacy and trust. You will learn to effectively balance potential technology-induced dilemmas that may arise once people analytics is implemented. You will also gain practical insights into the changing requirements of leadership, corporate and legal governance issues, and how to manage unwanted consequences for your employees.

The latter is essential in building trust which is a critical component in the people analytics equation. You will be equipped with concrete leadership tools to maintain trust during digital transformation. These insights will enable you to optimally implement people analytics without compromising employees‘ needs.

Solid foundations of applied people analytics

Other aspects of the course will focus on the question, ‘What is good evidence?’ You will gain critical root-cause thinking capabilities needed to apply people analytics effectively. ‘Good evidence’ as a matter of data and measurement quality, and experimentation and structured piloting will also be addressed.

You will gain practical insights into how to organize existing employee data and how to adapt your people analytics function, including the intangible assets of your organisation such as engagement, trust, and leadership effectiveness. Your strategic analytics focus will be broadened.

During the first session you will get to know the faculty, meet each other and clarify your expectations as well as the general learning objectives.

In this module, we present results from our empirical study “Decision-Making in the Age of AI” and discuss the benefits, pitfalls and emerging issues around the changing nature of work and leadership due to increasing automation.

Learning objectives:

  • Gain insights into new data on leaders’ reaction to the integration of technology into their practice
  • Evaluate the advantages and challenges of AI-enabled decision-making
  • Reflect on your own leadership style in the context of the deployment of such systems

Location: Executive Campus HSG, St.Gallen
Date: 6 October 2022

People Analytics is a popular new trend and powerful tool for improving HR decision-making. However, to unfold its full potential, leaders need to change their mindset and implement digital literacy and trust as prevailing principles inside the organization. 

Learning objectives: 

  • Understand the basic principles of evidence-based management to familiarize yourself with the change of mindset 
  • Translate complex business challenges into root-cause relationships suitable for People Analytics practice  
  • Experiment with an evidence-based mindset using concrete people issues from your business practice 

Location: Executive Campus HSG, St.Gallen
Date: 6 October 2022

Panel with Dr. Heather WhitemanProf. Dr. Georg Guttmann, Dr. Simon Schafheitle and Alexander Locher  
Location: Executive Campus HSG, St.Gallen
Date: 6 October 2022

People Analytics and Datafication are powerful tools – however, a fool with a tool remains a fool.

Learning objectives:

  • Understand the centrality of trust for business excellence and People Analytics 
  • Design technological solutions in a way that enhances or at least does not undermine trust 
  • Understand a «being digital» culture that enables «machines to serve humans» and not vice versa

Location: Live online session
Date: 27 October 2022
Time: 13:30-18:00 CET

Reduce complexity and uncertainty in your organisation. In an increasingly digital, rapidly changing world, human behaviour is fundamentally changing. 

Learning objectives: 

  • Understand the impact of experimentation on business success 
  • Learn how to implement a culture of experimentation 
  • Discover how to design a good experiment 
  • Learn from best practices how to change your company with #Experimentability 

Location: Live online session
Date: 27 October 2022
Time: 13:30-18:00 CET

Who hasn‘t heard the phrase «garbage in, garbage out» before? The full potential of People Analytics can only be achieved if the quality of the data is good. 

Learning objectives: 

  • Understand the basic premises of social science metrics to become an advocate and critical sparring partner in People Analytics projects 
  • Learn how to improve the data of your current People Analytics projects 
  • Apply best practices in collecting and analyzing the right data and turning the results into concrete business recommendations 

Location: Live online session
Date: 27 October 2022
Time: 13:30-18:00 CET

Knowing what makes you happy will make you happier! Analysing people’s communication patterns and making them self-aware by mirroring their behaviour back to them in a privacy-respecting way will increase individual happiness and team performance. 

Learning objectives:

  • Understand how positive people management and trust lead to organisational excellence 
  • Learn how HRM contributes to employee engagement and happiness 
  • Discover the secret to positive teamwork. Know what roles HR and inclusive leadership play

Location: Live online session
Date: 27 October 2022
Time: 13:30-18:00 CET

Think of yourself as an eco-system: If you over-exploit your resources and don’t take care of your needs, it will grow imbalanced over time. In this module, you will learn the foundations for sustainable self-leadership and well-being.

Learning objectives:

  • Understand the connections between cultural ideals and unsustainable self-leadership
  • Reflect on and analyse your self-leadership habits
  • Learn strategies for effective and sustainable self-leadership at work

Location: Live online session
Date: 17 November 2022
Time: 13:30-18:30 CET

Our empirical studies show that data-based People Analytics tools are being tried out and implemented very widely, but often rather carelessly. This course helps to identify legal risks in People Analytics projects at an early stage to avoid unpleasant legal surprises later on.

Learning objectives:  

  • Understand the legal framework for using People Analytics tools  
  • Understand legal issues from an employment law and data protection law perspective  
  • Recognize the legal risks related to the implementation and use of People Analytics tools 

Location: Live online session
Date: 17 November 2022
Time: 13:30-18:30 CET

This module explores the rise of People Analytics with reference to the broader social-historical context. We will identify some of the ethical challenges and social implications of People Analytics for businesses, especially with reference to algorithmic bias and privacy. We will also reflect on possible ethical solutions and the importance of critical and reflexive leadership.

Learning objectives

  • Gain an understanding of the “broader social context” of the rise of People Analytics
  • Develop critical insights into the ethical challenges of People Analytics especially with reference to bias and privacy
  • Acquired a self-reflexive and critical understanding of possible ethical solutions

Location: Live online session
Date: 17 November 2022
Time: 13:30-18:30 CET

For several generations, scientists have attempted to build enhanced intelligence into computer systems. Recently, progress in developing and implementing Artificial Intelligence (AI) has quickened. AI is now attracting the attention of business and government leaders as a potential way to optimise decisions and performance across all management levels, including people management. However, in spite of this tremendous growth in interest in people analytics (AI-enabled people management), there is a serious lack of understanding of the potential impact of AI on organizations, and especially – on human resource management practices. In every large corporation, you have somebody screaming, ‘You need to do more people analytics!’ According to a 2020 NewVantage Partners survey, nine out of 10 leading businesses have investments in AI technologies but less than 15% deploy AI capabilities in their work. During our meeting, I will invite you to discuss whether we really must do “more of people analytics”, and if so – why and how.

Location: Live online session
Date: 17 November 2022


Dr. Simon Schafheitle: University of St.Gallen (FAA-HSG)
Simon Schafheitle is Assistant Professor for Human Resource Management and Artificial Intelligence at the Department for High Tech Business and Entrepreneurship at the University of Twente, Netherlands. In this function, he devotes himself to a better understanding of datafication in the workplace and trust so that organisations can create a technology-permeated environment where people can grow and flourish. He received his doctorate from the University of St. Gallen in 2020, focusing on the impact of datafication technologies on 21st century workplace architectures, particularly emphasizing the dual relationship of trust and HR control. Currently, he is launching a research project aiming at a more nuanced understanding of how “intelligent” technologies impact Performance Management Systems, for instance, what it means if a robot sets employees’ goals or if an algorithm incentivizes or punishes employees. His research interests lie in the areas of “SMART Workplaces”, new technologies in human resource management and leadership, digital mindsets, trust in and between organisations, employee engagement, and motivation, as well as in the tradition of evidence-based management.

Prof. Dr. Antoinette Weibel: University of St.Gallen (FAA-HSG)
Antoinette Weibel is a Trust and Organisation researcher and Full Professor for Human Resource Management at the University of St. Gallen. She is the Director of the Institute for Work and Employment Research at the University of St. Gallen (FAA-HSG) as well as President of the Executive Committee of the Institute for Systemic Management and Public Governance. She is also a member of various committees that strive to transfer research into practice. Most recent research projects focus on how algorithms influence trust in the workplace and what companies can do when they are confronted with stakeholder distrust. Her current core project, «Good Organisations», asks how organisations can become better members of society.

Dr. Lucia GörkeNestlé
Lucia Görke currently works as a Senior Data Analyst and Employee Experience Lead at Nestlé in the People Analytics department. Previously, she completed her PhD at the Graduate School of Decision Sciences at the University of Konstanz and at NYU. Thematically, she worked on how autonomous teams show better performance compared to managed teams when using goal achievement strategies. During her PhD, Lucia also worked as a consultant for a Swiss financial services company. Prior to that, she held numerous roles at Allianz SE. When Lucia is not analysing data at Nestlé, she is teaching at the University of St. Gallen and enjoys hiking in the mountains.

Prof. Dr. Georg Guttmann
Georg Guttmann is Assistant Professor of International Corporate Governance at University of St.Gallen and Lecturer for Big Data Analytics and Visual Analytics. He is also Head of C-Level and Board Programmes at the Executive School where he leads a portfolio of research and practice initiatives aimed at executive committees and boards of directors of large European companies. His research focus lies in the area of strategic leadership and corporate governance. He obtained his doctorate in strategy and management from University of St.Gallen with highest distinction and was a Visiting Scholar at Singapore Management University. He is a lecturer for international corporate governance (MBA, Master) and big data analytics (Executive MBA, Bachelor).

Gerhard FehrFehr Advice
Gerhard Fehr is an applied behavioural economist, executive behavioural designer and CEO of Fehr Advice & Partners AG. As an entrepreneur, he was the founder of one of the first business consultancies specialising in behavioural economics back in 2010. Over the last ten years, he and his team have made it the European market leader in behavioural design and experimentability. He is a personal advisor to many politicians, board members, CEOs and top managers in companies. His personal mission is «to enable companies and politics to experiment with plenty of inspiration». His passion: #Experimentability #Behavioural Design #Leadership

Prof. Dr. Peter A. Gloor: Massachusetts Institute of Technology (MIT)
Peter A. Gloor is a Research Scientist at the Center for Collective Intelligence at MIT, where he leads a project exploring Collaborative Innovation Networks and Happiness. He is also Founder and Chief Creative Officer of software company galaxyadvisors, and Honorary Professor at the University of Cologne and Jilin University, Changchun, China. He was previously a partner with Deloitte and PwC, and a manager at UBS. He got his Ph.D in computer science from the University of Zurich and was a Post-Doc at the MIT Lab for Computer Science. His newest book “Happimetrics – Leveraging AI to Untangle the Surprising Link Between Ethics, Happiness and Business Success” appears this autumn at Edward Elgar.

Prof. Dr. Isabelle Wildhaber: University of St.Gallen (FAA-HSG)
Isabelle Wildhaber, LL.M., is a Full Professor for Private and Business Law at the University of St. Gallen. She is admitted to the Bar in Switzerland and to the Bar in New York First Department, having worked for Swiss and American law firms in Basel, New York and Frankfurt a.M.

She has conducted research and published on the legal implications of artificial intelligence and robotics at the workplace, with a particular focus on Swiss law.

Dr. Boris DzidaFreshfields Bruckhaus Deringer
Boris Dzida is a partner at Freshfields Bruckhaus Deringer and a member of the firm’s global Executive Committee. He is also the global head of the firm’s People & Reward practice group. His practice focuses on employee data protection and privacy, employment law in M&A transactions, and the restructuring and reorganisation of companies. He is also a lecturer at the University of Hamburg.

Prof. Dr. Miriam Meckel (MCM-HSG)
Miriam Meckel has been a Professor for Communication Management at the University of St.Gallen since 2005 and is the Co-Founder & CEO of ada learning, a training and development community that equips workers from across organisations for the future. From 2014-2018 she was the Editor-in-Chief and Publisher of the magazine WirtschaftsWoche, Germany’s leading weekly business publication. Before joining WirtschaftsWoche, Miriam was the Managing Director of the Institute for Media and Communication Management at the University of St.Gallen. Previously, Miriam spent four years in politics at the Office of the Premier of the German State of North Rhine-Westphalia, first as Undersecretary for Media and government spokeswoman, then as Undersecretary for Europe, International Affairs, and Media. Miriam is an award-winning speaker and a bestselling book author who has published prolifically on the development of the Internet, digital life and the future of journalism.

Dr. Léa Steinackerada
Léa Steinacker is an award-winning journalist, researcher, and entrepreneur. She is the Co-Founder and Chief Operations Officer of ada learning, a training and development community that equips workers from across organisations for the future. 
With her expertise in emerging technologies and their wide-ranging effects, she is a Lecturer at the University of St. Gallen, teaching courses such as “Social and Economic Impacts of Artificial Intelligence”. Previously, Léa served as the Chief Innovation Officer of WirtschaftsWoche, Germany’s leading business magazine, where she covered the future of work and socio-technological change. Prior to joining Handelsblatt Media Group, Léa worked with social justice NGOs in Bosnia-Hercegovina, Rwanda, and the Democratic Republic of Congo. She was selected as a Forbes 30 Under 30 leader, one of Medium Magazine’s Top 30 Under 30 journalists, and an Atlantik Bruecke Young Leader. In 2011, she was awarded the Henry Richardson Labouisse Prize. Léa holds degrees from Princeton University,  the Harvard Kennedy School of Government, and a PhD from the University of St. Gallen. 

Dr. Nilima Chowdhury
Nilima Chowdhury is a lecturer at the University of St. Gallen and a consultant and trainer in the areas of gender, work and well-being. As part of the Leaders for Equality team, Nilima supports organisations in developing a gender-inclusive culture. Her workshops and seminars draw upon her research on the socio-cultural dimension of work-related well-being as well as her performing arts background.

Prof. Dr. Veronica Barassi
Veronica Barassi is Professor of Media and Communications in the School of Humanities and Social Sciences (SHSS-HSG) of the University of St. Gallen and holds the Chair of Media and Culture at the Institute of Media and Communication Management (MCM-HSG). An anthropologist by training, she deals with the social and ethical implications of artificial intelligence and data technologies. She is the author of different articles which appeared in top-ranked journals in the field and of three books including Child Data Citizen: How Tech Companies are Profiling Us from Before Birth published by the MIT Press (2020). Prof. Barassi believes in the importance of publicly engaged social research and consults for companies and non-profit organisations worldwide. In 2018, the Information Commissioner’s Office of the UK Government used her research as evidence for the development of age-appropriate design code; and in 2019, the Irish Government invited Veronica Barassi to discuss AI Ethics at their Digital Summit. In 2020, she was invited as keynote at the Global Child Forum, which was founded by H.M. the King and H.M. the Queen of Sweden. Her Ted Talk on What Tech Companies Know About Your Children has reached over 2 million views.  

Heather Whiteman, Ph.D.
Heather Whiteman is an expert in People Analytics, Talent Transformation, and the Future of Work. Heather has a master’s in Industrial Organizational Psychology and a PhD in Human Capital Management. Heather teaches People Analytics at UC Berkeley Haas School of Business and serves as a Future Workplace Executive Fellow. Heather is a member of the International Organisation for Standards (ISO) TC 260 which focuses on the creation of global standards for HR measurement, reporting and public company human capital disclosures. Heather was recently VP Global Head of People Strategy, Analytics, Digital Learning, HR Operations & Technology at General Electric (GE) Digital. She has led organizations through hyper-growth, digital transformation, acquisitions & restructuring with the use of advanced, data-informed talent management techniques. 

Prof. Dr. Tanya Bondarouk
Tanya Bondarouk is Professor of Human Resource Management at the University of Twente (The Netherlands) and the chair of the department HRM. She leads the interdisciplinary research about HRM, Technology and Innovation. Her research projects cover topics related to an integration of Human Resource Management and social aspects of Information Technologies, such as digitalization of the workforce and HRM, implementation of digital HRM solutions, robotization and workforce management. In this field, she has edited numerous special issues in international journals and twelve scholarly books. Since 2006 she is involved in organizing International Academic Conferences on  digital HRM. 

Why University of St.Gallen

The HSG – your partner for first-class executive education in Switzerland

At the University of St. Gallen (HSG), you can choose from one of the largest executive education portfolios in the German speaking region – the right programme for your needs and career objectives. The renowned quality and practical relevance of the learning experience convinces more than 6000 participants per year. Profit from an Executive Degree from St.Gallen – the best business school in the German-speaking world – and get ahead in your career!

  • For high-quality teaching and executive training by top researchers

  • For competent executives

  • For Lifelong Learning

  • For international collaborations

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