Become a successful executive in professional luxury management of the future. Strengthen your management skills holistically and prepare for your next career steps in this 9-day Programme in Luxury Management. The international high-end industry is facing significant challenges but also offers immense opportunities. Understand the essence of luxury in modern societies and learn to read today’s trends and address tomorrow’s topics. In times of social media, e-commerce, and sustainability, complete your knowledge of current strategic concepts in high-end markets, target group definitions, and creative positioning. Discover ways to implement your newly gained skills in the context of practical case studies and personal dialogue in two modules based in St.Gallen and Paris. Lastly, you will benefit from the latest research from one of Europe’s leading business schools.
Amongst other topics, we will discuss business modelling in high-end markets: corporate portfolio management, innovative consumer target grouping, major branding strategies, and positioning. We invite you to enrich your marketing-mix toolbox regarding high-end product systems, brand communications in times of new social sensitivities, pricing policies, and complex multi-channel distribution.
After completing the program, participants will receive a certification from the University of St.Gallen.