Programme overview
Unlock new possibilities for your marketing and sales strategy. Artificial intelligence is transforming marketing operations – enabling sharper personalization, faster insights, and more data-driven decision-making. And the potential of AI goes far beyond the hype: used well, it creates real, measurable competitive advantage.
The executive seminar “AI-Driven Marketing: Artificial Intelligence in Marketing and Sales” equips marketing and sales professionals – specialists and leaders alike – with the capabilities to apply the latest AI technologies to develop creative solutions, streamline processes, and build sustainable, long-term strategies. The program focuses on a robust conceptual foundation that enables participants to continuously refine methods and tools – and transfer them effectively into their own organizational context.
From automation and data-driven personalization to ethical considerations, this executive program offers a rigorous and holistic perspective on AI in marketing and sales. Participants not only learn the underlying concepts, but also develop practical solutions for their own organizational challenges through group projects designed for direct implementation.
With the growing importance of the EU AI Act and increasing regulatory requirements, effective risk management and the responsible use of AI are becoming essential competencies for modern organizations.
The program combines intensive in-person classroom modules with flexible online sessions – creating an ideal balance between in-depth, interactive learning and compatibility with demanding professional schedules.
Interessieren Sie sich für ein Seminar auf Deutsch?
Entdecken Sie unser AI-driven Marketing: Künstliche Intelligenz in Marketing und Sales (in Deutsch).
Contact person
Learn more about the programme in a personal conversation.
Dr. Meriton Ceka
Programme details
Programme type
Format
Language
Duration
Location
Price
Target group
Next date
| Start date: | 12.10.2026 | |
| few places | ||
Kursziele
Build the skills to implement AI in marketing and sales with confidence. This practice-oriented executive training develops capabilities you can apply immediately – supported by hands-on sessions and direct work on your own use cases to ensure sustainable learning.
By the end of the program, you will be able to:
Curriculum AI-Driven Marketing: Artificial Intelligence in Marketing and Sales
The executive seminar “AI-Driven Marketing: Artificial Intelligence in Marketing and Sales” combines a varied mix of in-person modules, online sessions, and independent project work. The goal is to apply new knowledge directly in your professional environment – and embed it sustainably over time.
Digital Kickoff & Project Assignment
Fr, 02.10.2026, 12:00 – 13:00
Online Session
- Information about the Project Assignment
Module 1: Foundations and First Application
Mo, 12.10. – Tu, 13.10.2026
Executive Campus HSG, St.Gallen
- Basics of artificial intelligence in marketing and sales
- Overview of AI tools and methods
- Identification of relevant use cases
- Definition of individual projects
Intermediate phases: Online sessions and project discussion
- Weekly Online Sessions with Guest Speakers
- In-depth exploration of topics such as data analysis, AI tools and use cases
Module 2: AI and Creativity with Practical Application
Tu, 08.12.2026
Zurich
- Automation of marketing processes
- AI-supported creative content creation
- Development of strategies for personalized marketing
- Best practice case studies
Module 3: Ethics, Strategy and Individual Projects
Tu, 26.01. – We, 27.01.2027
Executive Campus HSG, St.Gallen
- Reflection on the ethical and legal implications of AI
- Strategic implementation of AI in marketing and sales
- Presentation of projects
Details
Take the next step in your career! This seminar offers unique opportunities to advance your professional development. From hands-on practical application and intensive exchange with experts to the development of sustainable skills – you will benefit in many different ways.
Nutzen für Ihre persönliche Entwicklung
Nutzen für Ihr Unternehmen
Participants
The seminar is aimed at specialists and managers in marketing and sales of across industries and company sizes as well as professionals working at the interface between these two disciplines. No prior technical knowledge is required. The programme is particularly suitable for:
- Marketing and sales leaders who want to stay on top of the latest AI and technology developments and translate them into tangible use cases.
- Decision-makers and initiative owners who want to apply AI strategically – prioritising opportunities, setting direction, and aligning stakeholders.
- Professionals with implementation influence who lead, co-lead, or significantly shape AI initiatives in their area and have sufficient scope to apply the learnings within their organisation.
- Marketing and sales specialists who want to strengthen their qualifications in AI-driven and data-informed marketing, including campaign optimisation, customer insights, and productivity gains.
Lecturers
The lecturers of the continuing education program “AI-Driven Marketing: Artificial Intelligence in Marketing and Sales” consist primarily of faculty members from the University of St. Gallen as well as renowned professionals with extensive practical experience. The university is internationally recognized for its forward-looking research and its unique practice-oriented approach.
Scientifically grounded
Top-rated
Practice-oriented
Divers
International
Methodologically and didactically sound
Admission requirements
Admission is at the discretion of the program management. Attention is paid to your professional background as well as your completed training and further education programs. An academic university or university of applied sciences degree is not required.
As our intensive seminars are often fully booked early on, we recommend that you contact the seminar organizers immediately. A reservation is the best way to secure a place without obligation so that internal organizational arrangements can be made in the meantime.
Do you require further information?
I am gladly available for you and look forward to hearing from you.
Dr. Meriton Ceka
Why University of St.Gallen
At the University of St. Gallen (HSG), you can choose from one of the largest executive education portfolios in the German speaking region – the right programme for your needs and career objectives. The renowned quality and practical relevance of the learning experience convinces more than 6000 participants per year. Profit from an Executive Degree from St.Gallen – the best business school in the German-speaking world – and get ahead in your career!
