Barbara Hoffmann has been a programme manager at the Executive School of Management, Technology and Law since 2016 and joined the Custom Programmes team in August 2022. She had already been able to gain experience in programme administration since 2004 and was simultaneously active as a lecturer in continuing education.

Barbara Hoffmann began her professional career as a travel agent, where she was responsible, among other things, for the preparation of individual long-distance trips.

Barbara Hoffmann holds an MSc. in International Hospitality Management, a Postgraduate Certificate in Higher Education, and is currently completing additional training in Distance and Online Education. She has been a Fellow of the Higher Education Academy since 2015.