What is artificial intelligence?

Artificial intelligence transfers human-like intelligence to machines. This idea has been around since the 1950s. However, it is only in the last few decades that we have begun to successfully replicate human intelligence. Today, we are on the threshold of an era in which AI systems will be increasingly capable of independent thought and action.

From commands to interactions

In the past, programming computers with clear instructions was the be-all and end-all. Today, we want interactive programmes such as chatbots that are able to solve problems by communicating with us. If an AI does not understand what we want, it should be able to ask for clarification so that it can understand it better.

The versatility of AI in companies

The possible applications of AI in companies are many and varied, ranging from the automation of processes in the areas of human resources and procurement to support for the core business, such as self-driving cars in the automotive industry. The development of language models can increase efficiency in various areas of the company, for example by optimising communication between different AI agents.

From data analysis to data creation

The transition from data analysis to data generation is a major advance in AI. In the past, AI systems could only analyse data. Today, they are able to create text and images independently. This is what distinguishes today’s AI from its predecessors. It brings us one step closer to human intelligence in machines.

How humans shape and develop AI

For AI systems to work, they need to be trained, and to do that, they need data. This is where humans come into play: the data must be classified and labelled so that the AI is able to learn. For companies interested in using AI, experts in the field of machine learning and data analysis are therefore indispensable. To protect intellectual property, it often makes sense to develop your own models, especially for company-specific applications.

Data protection and intellectual property

When it comes to using open language models, questions of data protection and intellectual property arise. Whose property is the text generated by an AI? The answer to this question is not yet clear, since machines are not people and therefore the concept of intellectual property can only be applied to them with difficulty. However, it is clear that in the world of AI, whoever has the right data will achieve the best results.

AI as a tool for the future

Many people are asking whether they need to learn how to use AI. The answer is yes, because AI is a tool that increases your own efficiency. Those who start using AI early on will have a long-term competitive advantage, similar to people who started using computers instead of typewriters.

Challenges and limitations of AI

The possibilities are impressive. But there are also challenges. Machines are not perfect: bias, a lack of transparency and ethical questions, for example regarding autonomous vehicles, are problems that have yet to be solved. The regulation of AI is also still in its infancy. However, initial approaches are being developed, for example in the EU or through the Biden decree in the US.

The way forward

What the future of AI will look like is uncertain and depends on many factors. Pioneers in the development are companies like Meta, OpenAI and numerous start-ups. However, it is a matter of time whether the high expectations in this area can be met. The competition for the best technologies and data will be crucial, as will the question of whether we are stuck in an AI bubble.

Conclusion

AI has the potential to fundamentally change the way we live and work. It offers enormous opportunities, but also presents us with major challenges, particularly from an ethical and social perspective. Those who start using AI as a tool early on will reap the benefits, but they will also have to learn how to deal with the risks.


About the author(s)

Damian Borth

Prof. Dr. Damian Borth Akademischer Leiter des Doktoratsprogramms für Informatik

Relevant executive education

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