Programme overview
Whether you are looking for a better understanding of your customers’ experience or trying to design a customer-centric market entry strategy: The 4-week Customer Experience (CX) masterclass will familiarize you with the analytical tools you need. We convey the state of the art in dealing with customer processes and allow you to apply the find-ings to your company practice. Innovative approaches and best practices offer the chance to determine new strategies and sustainably differentiate your products.
Contact person
Learn more about the programme in a personal conversation.
Laura-Eve Victoria Grellmann Programme Manager
Programme details
Programme type
Format
Language
Duration
Location
Price
Target group
Next date
| Start date: | 23.09.2025 | |
| places available | ||
Target Audience
You are an executive or project manager looking to use an integrated and cross-functional perspective to align business processes with customer expectations and, in the process, achieve a superior customer experience.
Your Benefit
You will use the “St.Gallen CX Navigator” method developed by Prof. Dr. Marcus Schögel to identify potential in the status quo, recognize relevant trends, and derive successful approaches to the customer experience of your customers. You will receive concrete impulses for the customer-centric further development of your company, which you can deepen with the experienced speakers and other participants.
Program structure & Modules
In addition to the weekly live lectures (8 in total) of two hours each, you determine your learning pace. Our media library is available to you at any time, and one-on-one coaching sessions are booked according to your schedule. The live lectures take place via Zoom.
Faculty
The course is led by customer experience expert Prof. Dr. Marcus Schögel, director of the Masters in Marketing Management Programme at the University of St.Gallen and head of the research focus “Customer Centricity”. The additional materials in our media library are produced by renowned CX-professionals and researchers from the University of St.Gallen and worldwide.
Application Criteria
Professional experience in marketing, sales or distribution.
Do you require further information?
I am gladly available for you and look forward to hearing from you.
Laura-Eve Victoria Grellmann Programme Manager
Why University of St.Gallen
At the University of St. Gallen (HSG), you can choose from one of the largest executive education portfolios in the German speaking region – the right programme for your needs and career objectives. The renowned quality and practical relevance of the learning experience convinces more than 6000 participants per year. Profit from an Executive Degree from St.Gallen – the best business school in the German-speaking world – and get ahead in your career!
Judith Witzemann