Being able to solve wicked problems is becoming a key necessity within organizations, and design thinking gives us real, tangible methods with which we can see, touch, and try out a high number of ideas an solutions. In short, design thinking supports in generating real impact by helping us develop solutions oriented to users’ needs.

When faced with challenges in the corporate world, we often choose to implement the most familiar solutions, even if we know what we’ve selected does not apply directly to the issue we’re facing. This approach, which we may think saves time in the short-term, often does not  produce the results we need for long-term success.

The road to new and better solutions – that is, innovation – can seem daunting, unruly and unstructured.

We are afraid we will waste our time. By relying on answers that don’t address the dynamic specificities of the problem we’re facing, we generate results that are not robust enough to ensure sustainability.

Design thinking deals with exactly this challenge. This approach to tackling problems looks above all at the needs of users and customers through “needfinding” (interviewing, observing, and more), prototyping and testing. In design thinking, a guiding principle is “fail early and often” to maximize learning.

About the author(s)

Rachel Brooks standing in Front of the University

Head of Executive Education CSI-HSG


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